TiE Mysuru recently conducted an engaging session as part of its Foundational Series ‘Powerful Storytelling Workshop’, led by storyteller and founder of The Story Co. & Story Club Sachin Bhandary. The interactive workshop shed light on the art and science of narrative communication, especially in the context of business and leadership.
“We’re born with the gift of storytelling, but somewhere along the way — especially in boardrooms and pitch decks — we forget how to use it,” said Mr. Bhandary, during the session. His mission is to help entrepreneurs reclaim that natural ability and harness it to build deeper, more meaningful connections with their audience, team, and community.
Over 90 participants, including founders, startup teams, educators, students, and aspiring entrepreneurs, came together for the session. “From lively storytelling exercises to thought-provoking discussions, the workshop kept everyone engaged from start to finish,” the organisers said in a release here.
Mr. Bhandary introduced three story formats that every entrepreneur and leader can use to strengthen their communication: origin stories that help convey the ‘why’ behind a venture, capturing passion, purpose, and personal motivation; connection stories –crafted to build relatability, trust, and empathy — these stories help entrepreneurs connect with customers, investors, and teammates on a human level; and leadership stories – designed to shine a light on others, these stories uplift, inspire, and celebrate team members, partners, or mentors who make a difference.
The audience also explored a concept Mr. Bhandary called ‘Storyflection’ — a blend of storytelling and reflection. It’s a practice of pausing, observing, and pulling stories from everyday life to crafting messages that resonate with authenticity, the release stated.
Attendees created and shared their own stories using the frameworks introduced. The Q&A segments were also engaging, sparking thoughtful discussion and personal reflections among the audience, the release added.
Published – April 22, 2025 08:41 pm IST