Kerala Tourism has bagged Silver Star in Campaign International category for the ’Come Together in Kerala’ marketing drive at the Golden City Gate Awards 2025 at ITB Berlin, considered as the world’s biggest travel show. It also received the Excellent Award in the Music International category for its outstanding music video, ‘Shubha Mangalyam – Weddings in Kerala,’ said a release here on Wednesday.
The awards were presented by Wolfgang Jo Huschert, president of the jury of the Golden City Gate Awards at a function in Berlin. The Come Together in Kerala campaign is designed to encourage urban families to disconnect from their hectic routines and reconnect in Kerala’s serene landscapes. Utilising a mix of print, digital, radio, and social media platforms, it effectively positions Kerala as the ideal family getaway.
The innovative campaign, which resonated deeply with audience, features emotional storytelling through videos like Yeh Dooriyan and Saath Saath, along with vibrant print ads showcasing Kerala’s diverse experiences.
Published – March 05, 2025 08:42 pm IST